I can’t blame folks for this one.  It’s simply not talked about much in the traditional worlds of E-commerce. It wasn’t until I stopped listening to what the Experts of E-Commerce were saying and stated listening to what the Experts of Internet Marketing were telling me that I understood exactly how powerful and essential this technique is.

 

Here are some very important Statistics:

 

80% of your business will be from 20% of your customers

 

On average, it takes 7-10 contacts with a customer before they buy from you, or move on.

 

Think about this logically.  The most expensive cost your store will incur is acquiring a new customer. After that, if your customer buys from you again, it costs significantly less than it did the first time. In fact, it’s probably close to Zero.

 

Why?   Because you don’t have to spend any money to advertise to them – you can follow up with something as simple as an e-mail!

 

Don’t think much of that idea?  Loathe the thought of sending a customer any correspondence that asks them for more of their money?

 

Get over it quick because you must do this thing!

 

Let me give you some more numbers…

 

Cory Rudl is an Internet Marketing Guru.  His company makes about 6.6 Million Dollars a year on the WWW.

 

In an interview, Cory told us that almost 50% of his income comes from Back-End Marketing.

 

For those of you who aren’t familiar with that term, it simply is a form of advertising that you do to people that you already have a relationship with…

 

I.e. Customers or Newsletter Subscribers.

 

So, Cory is making a little over 3 Million Dollars a year simply by following up!

 

Don’t think that you have to follow up with JUST your customers either… You can start your own newsletter or E-Zine and entice shoppers to subscribe with some sort of free-be.

 

Once you’ve got their name, you can market to them over and over again. 

 

This WORKS!   There are folks out there that make their living ONLY by selling other peoples products to their own mailing list! You don’t need a huge list to make money either.  If your newsletter subscribers are highly targeted, there’s a better chance that these folks will be buyers that are interested in your product than a broad and unfocused list’s subscribers would be.

 

 

The costs are tiny, too.  Follow-up marketing on the Internet can be done strictly through E-Mail, all it costs is your time to create your Newsletter, E-zine or Follow-Up Offer.

 

The best part is, you can have a computer do it all for you.

 

The power of technology allows you to put your back-end marketing efforts on Auto-Pilot  so you can keep growing your business, while increasing your bottom line.

 

When's the last time you had the opportunity to give yourself a 50% raise?

 

 

Shop You Soon!

 

 

Andy And Audrey

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